Softhome marks decade in Singapore soft furnishings

Softhome said it has strengthened its position in Singapore after more than a decade in business, backed by an authorised Hunter Douglas partnership and 4.9-star Google reviews from over 300 customers. The company is highlighting its expanded product range, media recognition and community work as it looks to serve more homeowners and businesses.

Why it matters: - Softhome's 10-plus years in business signal staying power in Singapore's crowded home-furnishings market. - The company's authorised Hunter Douglas partnership gives it access to a premium window-coverings brand with global recognition. - Strong customer reviews and recent media mentions help reinforce trust in a category where installation quality and after-sales service matter.

What happened: - Softhome reaffirmed its position as a Singapore soft furnishings specialist on July 25, 2026. - The company was founded in 2012 by Quak Yong Sheng. - Softhome serves HDB, condominium, landed-home and commercial projects across Singapore. - Softhome said it now offers more than 180 curtain, blind, wallcovering and window film designs.

The details: - Softhome's product range includes curtains, blinds, wallcoverings and window films. - Curtain options include blackout curtains and motorised curtains. - Blind options include PVC Venetian blinds, Roman blinds, roller blinds and Ziptrack outdoor blinds. - Wallcoverings range from bold floral prints to more subtle patterns. - Window films include solar films designed to reduce glare, lower indoor temperatures and protect furniture from sun damage while keeping natural light. - Softhome holds a 4.9-star rating from more than 300 Google reviews. - One reviewer said Softhome handled home wallpaper, awning and Ziptrack installation with excellent service and professional workers. - Another customer said Softhome provided detailed explanations and arrangements for site viewing and installation. - Softhome is an authorised stockist of Hunter Douglas®, founded in 1919 and sold in more than 100 countries. - Softhome can supply, specify and install Hunter Douglas products in Singapore, including Duette® honeycomb blinds. - Duette® honeycomb blinds use a cellular structure that traps air between fabric layers to provide thermal insulation and sound absorption. - Softhome has been featured in Zaobao (联合早报) and SquareRooms. - Softhome ran Softhome CARES in 2024 as a community-focused initiative. - Softhome also publishes buying guides for Singapore homeowners, including a guide to Top-Down Bottom-Up blinds. - Media contact details listed in the release include sales@softhome.sg and +65 9221 9632.

Between the lines: - Softhome is leaning on both premium-brand access and customer proof points to differentiate itself from lower-cost competitors. - The emphasis on insulation, sound absorption and solar protection fits Singapore's climate and dense urban living conditions. - Publishing buying guides suggests Softhome is trying to win customers earlier in the decision process, not just at installation.

What's next: - Softhome says it will keep focusing on solutions matched to each customer's space, style and budget. - The company is likely to keep building around its Singapore base, Hunter Douglas partnership and content-led customer education. - Softhome's office is at 48 Tannery Lane, #04-00A, Tailoo Building, Singapore 347795, and it operates by appointment Monday through Friday.